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Leveraging technology to increase brand awareness

With the rise of technology, marketing has become more and more complex. Several techniques can be used to market a brand, but it is important to understand what needs to be done for them to work. There are many things that you can do to increase awareness for your brand such as creating unique content and producing infographics! Create unique content Unique content is important for brands because it allows them to stand out from the competition. If all the brands are using the same promotional techniques, then consumers will be more likely to become overwhelmed and ignore them all.…

“Quantum Friction” Explains Fluid Dynamics Mystery That Has Baffled Scientists for 15 Years

Lead Image: Water molecules flow near the honeycomb-patterned walls of a carbon nanotube. Interactions between the molecules and electrons in the walls can cause ‘quantum friction,’ researchers propose in a new study. Credit: Maggie Chiang/Simons Foundation “Quantum friction” slows water flow through carbon nanotubes, resolving long-standing fluid dynamics mystery. For 15 years, scientists have been baffled by the mysterious way water flows through the tiny passages of carbon nanotubes — pipes with walls that can be just one atom thick. The streams have confounded all theories of fluid dynamics; paradoxically, fluid passes more easily through narrower nanotubes, and in all…

Huge New Study Estimates There Are 9,200 Tree Species on Earth Yet To Be Discovered

The number of tree species and individuals per continent in the Global Forest Biodiversity Initiative database, one of two databases used in the new study. GFBI data were merged with TREECHANGE data to provide the estimates in the new study. Green areas represent the global tree cover. The GFBI database contains records of about 38 million trees from 28,192 species. Depicted here are some of the most frequent species recorded in each continent. Credit: From Cazzolla Gatti et al. in PNAS, 2022 Number of Earth’s tree species estimated to be 14% higher than currently known, with some 9,200 species yet…

Ancient DNA Suggests Woolly Mammoths Roamed the Earth More Recently Than Thought

Genetic material found in permafrost sediments from the Yukon contains rich information about ancient ecosystems. Credit: Julius Csotonyi/Government of Yukon In 2010, small cores of permafrost sediments were collected by a team at the University of Alberta from gold mines in the Klondike region of central Yukon. They had remained in cold storage until paleogeneticists at the McMaster Ancient DNA Centre applied new genomics techniques to better understand the global extinction of megafauna that had culminated in North America some 12,700 years ago. These tiny sediment samples contain an immense wealth of ancient environmental DNA from innumerable plants and animals…

Vitamin D Supplements Decrease Risk of Autoimmune Diseases

Vitamin D supplementation over five years reduced autoimmune disease rate by 22 percent compared to placebo. Autoimmune diseases (AD) such as rheumatoid arthritis, polymyalgia rheumatica, autoimmune thyroid disease and psoriasis, are a leading cause of morbidity and mortality as people age. Few effective treatments are available for AD, but some preclinical studies have hinted that supplements, including vitamin D and omega-3 (or n-3) fatty acids, may have beneficial effects. In a new study published in BMJ, investigators from Brigham and Women’s Hospital evaluated whether taking vitamin D and/or omega fatty acid supplements could affect rates of AD. The team tested…