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Different Digital Marketing Strategies to Give Your Business a Boost

In today’s digital age, having a strong online presence is more important than ever. Your customers are spending more and more time online, and if you’re not there to meet them, they’ll go to your competitors who are. Fortunately, you can use several different digital marketing strategies to get your business in front of your target audience. Here are 5 of the most effective ones: Search Engine Optimization (SEO) Search Engine Optimization, or SEO, is a digital marketing strategy that helps businesses improve their visibility and ranking on search engines like Google and Bing. If a company wants to increase…

A Bizarre Case of Hypertension Immunity

High blood pressure nearly always causes the heart to become weaker. Surprisingly, certain patients with the mutated PDE3A gene were immune to hypertension-related damage. Scientists in Berlin have been studying a strange hereditary condition that causes half the people in certain families to have shockingly short fingers and abnormally high blood pressure for decades. If untreated, affected individuals often die of a stroke at the age of 50. Researchers at the Max Delbrück Center (MDC) in Berlin discovered the origin of the condition in 2015 and were able to verify it five years later using animal models: a mutation in…

Caltech Mathematicians Solve 19th Century Number Riddle – Finally Prove “Patterson’s Conjecture”

Caltech mathematicians Alex Dunn and Maksym Radziwill finally prove a perplexing feature of numbers first stumbled upon by German mathematician Ernst Kummer. Credit: Caltech Caltech mathematicians Alex Dunn and Maksym Radziwill finally prove “Patterson’s conjecture.” A perplexing feature of numbers first stumbled upon by German mathematician Ernst Kummer has confounded researchers for the past 175 years. At one point in the 1950s, this quirky feature of number theory was thought to have been wrong, but then, decades later, mathematicians found hints that it was in fact true. Now, after several twists and turns, two Caltech mathematicians have at last found…

Algae-Powered Soft Devices Glow in the Dark When Squished or Stretched

Because the devices do not need any electronics to light up, they are an excellent choice for developing soft robots that explore the deep sea and other dark areas. Credit: University of California – San Diego The devices can be recharged with light. University of California San Diego researchers have created soft devices containing algae that, when subjected to mechanical stress, such as being squeezed, stretched, twisted, or bent, glow in the dark. The devices are perfect for creating soft robots that explore the deep sea and other dark areas since they do not need any electronics to light up,…

Astrophysicists Solve 40-Year-Old Black Hole Jet Mystery With NASA’s IXPE

This illustration shows NASA’s IXPE spacecraft, at right, observing blazar Markarian 501, at left. A blazar is a black hole surrounded by a disk of gas and dust with a bright jet of high-energy particles pointed toward Earth. The inset illustration shows high-energy particles in the jet (blue). Credit: NASA/Pablo Garcia Blazars are some of the brightest objects in the cosmos. They are composed of a supermassive black hole feeding off material swirling around it in a disk, which can create two powerful jets perpendicular to the disk on each side. A blazar appears especially bright from the perspective of…