The marketing strategies of ICO have been changing ever since the term was first coined. ICO or Initial Coin Offering is a way for startups to crowdfund capital by selling their tokens either for Bitcoins or altcoins.
This is quite similar to Initial Public Offerings (IPO), where investors purchase company shares. Although ICOs are relatively new, they are growing tremendously, owing to the development of cryptocurrencies.
In 2017, there were 902 ICOs raised, out of which only 435 ICOs were deemed to be successful, roughly 48%; 142 failed before the offerings, while 276 failed just after fundings.
In 2018, there has been a rising increase in the competition, with increased regulation and plenty of rewards.
ICO marketing campaign is the difference between success and failure. You may be having the best product in your hand, but without a perfect ICO marketing agency, you are not going to survive for long in the field.
With this article, you’ll be able to promote your ICO and reach your target market.
Tips to promote your ICO:
Build a clean and clear website
The foundation is the key to success for any business. The website you create acts as the foundation for your ICO marketing campaign. Before you launch your ICO, have a well-optimized site ready.
If you have an experienced team that knows the ins and outs of the product, try not put in all the information at once.
A website is a place where visitors read your message; it is a place where trust is established and an ability to turn visitors into potential investors.
In the initial stages, create a site with a clear message and a clean design. Include ‘About Us’ page and include all the members associated with the project.
Also read, Coinbase Review 2018 | Is it Safe?
Create a community on social media
Building an active community or group can set the foundation for a successful launch. Social media and community management are an essential part of ICO marketing.
Social media is a great tool to drive in visitors to your project and turning them into investors. These platforms provide an opportunity to market your ICO and get some trust among the crypto-community.
The best free online channels to promote an ICO are listed below:
- Reddit: This helps in giving your ICO the right exposure to the largest community of cryptocurrency. Reddit is a community that is full of well-informed and a lucrative audience. If you build on their trust, you receive positive receives and gain more investors.
- Facebook Groups: There’s no advertising allowed on this platform, but there are groups that want to learn more about ICO and blockchain. This is a pretty good channel to build your ICO and update these communities.
Other online platforms:
- Quora Discussions
- Telegram
Also read, Can Your Startup Run An Initial Coin Offering? Yes, And Here’s How
Bounty Campaigns
Bounty campaigns refer to the giving of incentives and rewards in the form of coins to individuals for doing specific tasks. These are tried and tested methods to garner the interests of investors before ICO and to keep the shareholders engaged with the offerings.
Bounty tokens should be monitored, as too many free tokens can create some negative image to your ICO. If you have a few tokens, that might not motivate people to assist you in your marketing campaign.
Email Marketing
Email marketing is the most traditional form of marketing that guarantee to bring in more rewards. One of the largest email service providers, Mail-chip has recently imposed a ban on ICO mailing. Nevertheless, there are plenty of providers out there.
When it comes to email marketing, you can call it truly your own, as you have to people’s email addresses, this will allow you to send in messages to their inbox directly.
Also read, Why it’s important to create Consensus around ICO
CONCLUSION
The cryptocurrency space is still in its initial stages, and people aren’t completely aware of the technology yet. The ante has raised now, along with benefits people are also aware of the increasing number of scam ICOs, regulations are closely monitored, and investors are becoming more cautious.
You need to choose the right ICO marketing strategies that work good for you, and will help you in creating an effective marketing strategy.Take your time and see what works for you the best.
