Social media platforms have become the first priority for businesses, and there is a good reason for that. With the power of social media, you can reach as many people as you want at a very reasonable price or for no cost at all.
That is why businesses now have social media departments that are specifically designed to interact with potential customers, create campaigns, and increase followers.
The follower base of any entity is very important. It is the base of your business social media presence, and it can bring many customers to your business.
But how can you increase your follower base in this competitive market?
Well, generally speaking, it is all about the content you publish. There are two types of content, you either talk about yourself (self-promotion), or you provide useful information that your fans appreciate.
After all, it is all about them, not about you.
If you don’t know where you are going, don’t worry. In this article, we will cover some of the best ways to increase social media followers.
Engage With People
Since social media is a competitive place between brands, people are looking for that extra attention. In other words, the job is not done by posting a picture or video. You have to engage with your community, reply to comments, post answers to questions, and help people find what they are looking for.
Social media engagement will not only increase your presence but also let you develop long-term relationships with your audience.
Establish Your Unique Social Media Voice
Engaging with customers is not only about answering their questions. It is also about delivering a message through your unique social media voice. This is a great marketing strategy that will make your brand unique and more pleasing to customers.
By establishing your unique social media voice and tone, you will create an approach to how you deal with audience interactions. Remember, every time you reply, thank, or connect with your audience, you are establishing your brand voice.
One of the biggest mistakes that social media pages make is not posting frequently enough. Most studies agree that once per day is optimal, with up to two posts per day. However, it depends on the type of page and what your audience expects.
By not posting frequently, you will be losing your piece of the pie to your competition. The time you post your content is also very important.
You have to find the optimal balance for your social media page and know when your fans are most active. That way, you’ll have a better chance of reaching more people.
In order to post frequently every day, you need to automate your procedures. Fortunately, there are many posting schedule apps that can help you manage all social media profiles at once.
Follow Latest Trends
Social media is all about following trends. In other words, you have to keep up with the industry and everything that’s going on around you. That way, you’ll have a better chance to come up with engaging content that people would love.
Following the latest trends will also increase your engagement, which means that you’ll reach more people. Sometimes even a photo with no modifications can do much better than something you’ve worked on for a long time.
Watch Your Competition
We all want to beat our competition, but sometimes they can provide data that can be very useful for optimizing our campaigns. By following your competition, you’ll know where they are, what they are doing, and how well they’re doing.
This will help you identify gaps in your strategy or find an advantage you can use against them. It is a good idea to follow other big brands besides your industry and see how they perform.
For example, the National Basketball Association has one of the leading social media marketing strategies. Their job is to make the sport even more exciting than it is, and they are doing a great job so far.
They put fuel to the fire before every match between the best teams, which brings out the hype and increases engagement.
By analyzing their social media strategy, you will be able to use some of the ideas for your brand. And if you want to test your NBA knowledge take BetAmerica’s quiz about the LA Lakers.
Quality over Quantity
Content quality is the king of marketing, and there is no running away from that fact. Maybe social networks require a high volume of content, but quality always goes before quantity. This is the best way to increase likes on Facebook posts.
In other words, you have to provide something to users in return for their attention or engagement. Providing useful information is only possible through content quality. After all, people know and appreciate if brands put enough effort into their content.
- Be Sincere and Graceful
You have to understand that there are all kinds of people on social media. So, negative comments are inevitable. But, you always need to have a polite approach and be sincere and graceful. This is crucial for your long-term social media health and the best way to avoid negative responses from other people.
- Don’t Sound Robotic
There is nothing worse than dealing with a social media page that looks like that is operated by a bot. People want to establish human interaction with brands. No matter if your niche is boring, your audience wants to talk with a real person.
Photo by Laura Chouette on Unsplash