On April 21st this week, Apple introduced some amazing products that includes an all-new iMac, AirTag Apple and iPad Pro. All this launches promises powerful performance and advanced features. Lets dig deep into these products.
Apple iMac
Apple new iMac features a much more compact and brilliant thin design with stunning 24 inch 4.5K Retina display with narrower borders and 11.3 million pixels, and powered by the powerful M1 chip. iMac joins the M1 ship Family. Recent Apple Mac release such as the new iMac, MacBook Air, MacBook Pro, and Mac mini are powered by M1 chip. “M1 is a gigantic leap forward for the Mac, and today we’re excited to introduce the all-new iMac, the first Mac designed around the breakthrough M1 chip,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. Combined with macOS Big Sur, M1 brings powerful battery life, breakthrough performance- softwares launch with good speed, day-to-day tasks feel incredibly smooth.
iMac also supports 1080p FaceTime HD camera, six speaker sound system and 4K resolution video quality. iMac also introduces image signal processor in the Neural Engine, enhancing camera image quality with better noise reduction, greater dynamic range, and improved auto exposure and white balance, which makes video call connectivity efficient. It also provides a P3 wide color gamut and over a billion colors including 500 nits of brightness. The wait of 8K resolution in Apple Mac continues.
Camera feature undoubtedly is best feature of Apple. The new iMac features a studio-quality three-microphone array for better calls and voice recordings, which is by far best feature introduced among Macs. The mics reduces feedback from the rest of the system, while directional beamforming allows them to better ignore background noise and focus on a user’s voice, such that it makes conversations more natural and recordings are crystal clear.
The new iMac also features the best sound system ever in a Mac. It has two pairs of force-cancelling woofers placed side by side for an impressive bass response, while reducing unintended vibrations.
Performance and Advanced Features provided by iMac
One new thing which Apple introduced in iMac is Touch ID feature.Touch ID comes to iMac for the first time- along with color matched Accessories, making it easier than ever to securely log in and type keywords in smooth manner. Additionally, Touch ID works with Fast User Switching, so customers can change to a different user profile with just the press of a finger.
Apple iMac supports over thousands of popular softwares which are powered of M1 SoC and macOS Big Sur including Safari, Photoshop, Twitter, Microsoft Office, Quicken, Slack, Affinity Publisher, Zappos, and DaVinci Resolve, with more arriving every week. With the power of M1 and macOS Big Sur, and thousands of Universal apps, iMac can turn an office into a movie theater, a living room into a classroom, a kitchen into a conference room. With Apple Arcade, you can enjoy games while on the large iMac display, and you can also run a variety of iPhone and iPad apps right on iMac without any lag. Not to mention the speaker innovations, coupled with advanced algorithms, that enable iMac to support audio when playing video with Dolby Atmos.
Cost and Availability of iMac
- iMac with 7-core GPU starts at $1,299 (97,499INR) and $1,249(93,600INR) for education. Color Variants: green, pink, blue, and silver.
- iMac with 8-core GPU starts at $1,499(112,399INR) and $1,399(104,899INR) for education. Color Variants: green, yellow, orange, pink, purple, blue, and silver.
To learn more about iMac. Click here
Airtags
Apple introduced a unique track personalized product Airtag.
AirTag is a small and elegantly designed accessory that can be personalized with free engraving, which enables iPhone users to securely locate and track the thing that matter most valuable to them using Apple’s Find My app. “We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing.
AirTag can be placed into a bag, keys, backpack, or any other valuable items, this utilized with a wide range of Apple-designed AirTag accessories, with personalized free engraving including text and a selection between 31 emoji’s. As we know Apple is very concerned related to privacy, AirTag taps into the vast, global Find My App network and can help locate and track a lost item, by keeping the data Privacy private and anonymous with end-to-end encryption.
The Apple designed Polyurethane Loop is both lightweight and durable, and fits securely around AirTag, leather key ring features specially tanned European leather and comes in three elegant colors and also features precision-etched polished stainless steel, and is IP67 water and dust resistant. The enclosure of each accessory fits securely around AirTag, while conveniently attaching to your belongings, further personalizing AirTag while making sure it is always attached to your valuable items.
Why Airtag? What is its purpose?
The main purpose of designing Airtag was to keep track of lost item. Once AirTag is set up, it will appear in the new items tab in the Find My app, where user can view the item’s current or last known location on a map. A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for you to replace the battery. If a user misplaces their item and it is within Bluetooth range, they can use the Find My app to play a sound from the AirTag to help locate it. Users can also ask Siri to find their item, and AirTag will play a sound if it is nearby. Airtag supports Precision Finding using Voice Over, in which user can direct the item location with specifying directions. Precision Finding with AirTag is displayed on iPhone 12.
Precision Finding with AirTag fuses input from the camera, ARKit, accelerometer, and gyroscope on iPhone to provide a more precise, directionally aware finding experience.
If somehow the item reaches out of Bluetooth range then Siri and Bluetooth can’t be able to track the item. In that situation Find My App network comes into work and helps to track the lost item. The Find My network is approaching a billion Apple devices and can detect Bluetooth signals from a lost AirTag and relay the location back to its owner, all in the background which is done securely and data is kept private. Users can also place AirTag into Lost Mode and be notified when it is in range or has been located. If a lost AirTag is found by someone, they can tap it using their iPhone or any NFC-capable device and be taken to a website that will display a contact phone number for the owner, if they have provided one.
As mentioned, Apple is known for its Privacy Policy as well, where it promises its end user with better security. AirTag is designed from the ground up to keep location data private and secure. No location data or location history is physically stored inside AirTag. Communication with the Find My App network is end-to-end encrypted, so that only the owner of a device and Apple has access to its location data. You can find the link below the article for more information.
Cost and Availability of Airtags
AirTag will be available in one and four packs for $29(2,199INR) and $99(7,499INR), respectively.
Apple-designed AirTag accessories include the Leather Key Ring in Saddle Brown, RED, and Baltic Blue for $35, the Leather Loop in Saddle Brown and RED for $39, and the Polyurethane Loop in White, Deep Navy, Sunflower, and Electric Orange for $29.
To learn more about Airtags. Click here.
iPad Pro
An another powerful launch of Apple in April event includes iPad Pro. The new iPad Pro is powered by M1 SoC, fast 5G connectivity, and 12.9-inch Liquid Retina XDR display. The addition of M1 chip provides a great performance, making iPad Pro the fastest device of its kind to pushing the limits of iPad functioning. iPad provides better powere efficiency that enables all‑day battery life, making it as portable as it is powerful. “The revolutionary M1 chip has been a breakthrough for the Mac, and we’re incredibly excited to bring it to iPad Pro,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.
iPad Pro provides flawless performance. The 8‑core CPU of M1 delivers up to 50% faster performance. And M1 has an 8‑core GPU in a class of its own, delivering up to 40% faster graphics performance to iPad Pro, which provides better gaming experience and powerful technologies built into iPad Pro open up amazing possibilities for AR. iPad Pro uses over 10,000 mini LED’s to achieve extremely high brightness, these LED’S are 120 times smaller than the previous generation. With help of this detailed HDR content can be highlighted smoothly, like galaxies and action movie explosion are more true to life than ever.
To mention about the Camera feature, iPad Pro provides a Ultra Wide camera with a 12MP sensor, making it perfect for FaceTime and the new Centre Stage feature. This makes it look even more good in Portrait mode selfie. It also supports TrueDepth, which unlocks iPad with Face ID securely. Another new features includes Centre Stage, which uses 12MP ultra wide camera and Machine Learning to enhance video calls. Centre Stage works with FaceTime and other video conferencing apps for an even more better experience.
Advanced Features of iPad Pro
iPad Pro provides new features, The ISP and Neural Engine in M1 unlock even more capability from the pro camera system, bringing support for Smart HDR 3 for the first time to iPad Pro. And in low-light conditions, the ISP and LiDAR Scanner quickly and accurately focus images and videos to capture incredible details from almost no light at all.
iPad Pro now features an enclosure made with 100 percent recycled aluminium, and 100 percent recycled rare earth elements in the magnets of the speakers and enclosure. iPad Pro remains free of harmful substances, meeting Apple’s high standards for environmental responsibility.
The Magic Keyboard, which offers a comfortable typing experience with backlit keys, an integrated trackpad, and its floating design, now comes in a gorgeous new White colour.
iPadOS 14.5, which will be available to starting from next week, which includes expanding language support for Apple Pencil features like Scribble and Smart selection and also addition of new emoji.
Cost and availability of iPad Pro
iPad Pro will be available in Apple Store locations in the second half of May.
Color Variant:
The new 11-inch and 12.9-inch iPad Pro will be available:
- Silver
- Space grey
iPad Pro is available in 128GB, 256GB, 512GB, 1TB, and 2TB.
The 11-inch iPad Pro starts at:
- INR71900 for the Wi-Fi model
- INR85900 for the Wi-Fi + Cellular model
The 12.9-inch iPad Pro starts at:
- INR99900 for the Wi-Fi model
- INR113900 for the Wi-Fi + Cellular model
Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels. Click here for more details.
To learn more about iPad Pro. Click here
All the above products are available to order from Friday April 30, on Apple.com and in the Apple Store. Click here to preorder.
To watch Apple Lauch Event. Click here.
Information credits: Apple
